New Elf Eyelid Primer??

So I was at Target the other day and I found Elf's eyelid primer, but I noticed the packaging was different. The corner of the packaging said "NEW!" Maybe the formula changed? So here's a comparison between the two. Top is new and bottom is old.

                                                   Top: New
                                                   Bottom: Old

  The consistency seems to have changed from the older one. The new formula is more watery. The old formula is kinda chalky.

When blended out the old one leaves somewhat of a white/chalky cast. The new one blends to an invisible finish.

I used a matte brown eyeshadow from my limited edition wet n wild spring 2013 palette to see the difference. I would say they work about the same, but I think the new formula really brings out the color. For longevity, I'm not quite sure. It's eyelid primer; I'm sure it'll stay on for a few hours.